A popular sweet shop has confirmed that it will be opening in an empty unit within The Lexicon shopping complex.

Mr Simms opened its doors in Alston House on Market Street in Monday, April 12 with a wide range of traditional sweets, delicious pick ‘n’ mix and a range of imported American Drinks.

An eagle-eyed member of the public spotted the iconic Mr Simms sign being put up outside a unit next to Al Torino on High Street.

A spokesperson from Mr Simms said: “Our latest shop in The Lexicon in Bracknell will be the fourth shop opened by franchisee Mansoor Asar who has Mr Simms stores in Bath, Newbury and Henley on Thames and he’s looking forward to bringing the Mr Simms experience to more people in Bracknell. We are very excited to be opening in The Lexicon and are sure that the shop will be a great success.”

Mr Simms journey began back in 2004, where they opened their first shop selling a wide range of sweets. Since then, they have grown exponentially to having over 60 Mr Simms Shops across the UK.