A new jacket potato truck in Bracknell Town Centre is set to open its doors to the public this month.

Ascot-based businessman, James Snowden, made the decision to launch ‘The Spud Wagon’ with his business partner Richard after seeing a gap in the market.

The reaction from the public online and across social media has delighted the Berkshire businessman who also operates catering trucks for various events across the country, including the Wokingham festival.

“When I first had the idea, I floated it online on We Loved Bracknell and the response I got was mental,” James said.

“Jacket potato businesses have been going mad up and down the country and it just amazes me that no one has thought to open one before now in the Lexicon.

“There’s opportunity everywhere and we’ve found that people across Bracknell clearly want that good old-fashioned jacket potato truck amidst the shiny new Lexicon complex.”

A small team, helmed by employee Matt, will be dedicated to the running of Spud Wagon in Bracknell and has been brought on to work within the town and to keep people up to date via social media.

The spud truck will sit in a prime position in the heart of the Lexicon, between Boots and Primark on the High Street.

Alongside their jacket potatoes and a multitude of toppings, the business will eventually offer a range of other potato-based products including tater taunts with a variety of sides.

The official opening of The Spud Wagon will take place on Wednesday, February 14.

The menu for the food van is below:

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