THOUSANDS of pounds has been raised to support charities who have worked tirelessly to beat the coronavirus pandemic.
Royal Ascot 2020 raised a total of £400,000 through fundraising activities with the racecourse's own #StyledWithThanks initiative contributing £166,000.
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This year, the summer event went ahead behind closed doors but despite this, they ran a campaign to get Ascot fans from across the world to dress up and share their photos on social media with prizes awarded to entries judged by a panel of fashion industry experts.
Entries photos were turned into a giant rainbow mosaic tribute as a "permanent reminder" of how racegoers came together to celebrate the event.
Funds were also raised by the sales of 2020 Ascot Jockey teddy bears, a £5 donation from the sale of all Royal Ascot afternoon teas sold and 10 per cent of sales from the new wine club.
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The National Emergencies Trust Relief Fund, NHS Charities Together, The Care Workers Charity and the Berkshire Community Foundation Coronavirus Fund benefitted from the fundraiser.
Nick Smith, director of racing and public affairs at Ascot Racecourse, said: "We are delighted with the response of the public and the racing, betting and fashion industries to all the charitable initiatives that took place during and around Royal Ascot.
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"The rainbow montage tribute of photos sent in as part of our #StyledWithThanks campaign will be a permanent reminder of the year when all elements of what makes Royal Ascot so special came together to support a range of national and local charities."
An online auction of rainbow-themed hats generated £24,000 and the campaign was given a £30,000 boost when Royal Ascot Champion Jockey 2020, Frankie Dettori, signed and donated his commemorative '70th Royal Ascot win' saddlecloth to the auction.
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As well as this, betting and gaming council members - many of the country's leading bookmakers - generously pledged £250,000 to be distributed between Prostate Cancer UK, Marie Curie, The Care Workers Charity and the Berkshire Community Foundation Coronavirus Fund around an initiative that centred on the Britannia Stakes on Gold Cup Day.
The jockeys riding on the final day of Royal Ascot also donated all their riding fees.
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