HAVING options on where to do your food shop is always a welcomed move in the town and readers love an Iceland store.

The Range store in The Peel Centre, Bracknell has stuck posters on the window advertising job roles for Iceland.

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Following the announcement yesterday, readers have been reacting positively saying they cannot wait for the shop to open.

Best known for its frozen food range, Iceland would also be one of the Bracknell's more 'affordable' supermarkets.

But it won't be a standalone store as it is set to open inside The Range as a concession.

According to readers, The Range in Camberley has a concession Iceland and in Aldershot too.

Nevertheless, readers have been sharing their excitement over Iceland coming to Bracknell.

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Here's what you said:

Kim Burch: "That will save me trekking to Maidenhead all the time."

Sally Brown: "Be shocked if they do, as head office last year said they would not be coming back to Bracknell."

Roy Stallwood: "So many stores are combining under one roof nowadays, possibly going to be the future of retail in the UK."

Others aren't so sure about The Range reducing its store size. Jenette Kercher said: "So half the shop gone..."

Dean Jennings said: "What's so good about "Iceland"? I would love to know."