An eye-catching road sign warning people to slow down has appeared in the middle of a road between Bracknell and Crowthorne.

The bright blue sign was spotted on the A3095, Crowthorne Road in the last week, grabbing people's attention.

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It reads: "Please kill your speed not our daddy" with a picture of two children facing oncoming traffic.

It is believed the board was placed there to get motorists to slow down following the death of the father.

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However one resident thinks the road sign could be a distraction and may cause a crash.

Glyn Jones said: "The message is a good one and it's relevant but I think it has the potential to distract drivers.

"It's placed right in the middle of the road next to the cones which you have to avoid anyway. It's not a road traffic sign and it definitely has the potential to have the opposite effect by grabbing people's attention and distracting them from the actual road ahead.

"It's a reasonable idea but it's not a road sign, it's a billboard."

The Bracknell Forest resident said he posted the photo in his local Facebook group, sparking angry reactions.

He said: "It all kicked off on there because some think it's a good idea but one woman said her family member had a crash on the exact same road and a sign like that just brought back sad memories."

Bracknell Forest Council has been contacted for further comment.