THE TRANSFORMATION of Princess Square’s former Sainsbury’s will create a couple of empty stores in the town, it has been confirmed.
Sports Direct and GAME will be moving into the former supermarket space alongside Evans Cycles and USC, a clothing retailer which sells branded clothing.
File photo dated 30/10/18 of an Evans Cycles store in London, as six branches are facing closure in the first wave of changes under new owner Sports Direct. PRESS ASSOCIATION Photo. Issue date: Friday December 7, 2018. Stores in Braehead, Brentford, Durha
Of these four brands, Sports Direct and GAME already have stores at The Peel Centre and on High Street respectively.
Residents questioned what this move would mean for the existing Sports Direct and GAME stores following the announcement.
GAME will close in Bracknell
And now it has been confirmed the brands are indeed relocating across town rather than opening up additional stores.
READ MORE: Sports Direct will replace Sainsbury's in Princess Square
A spokesperson for the Frasers Group, which owns the four brands moving into Sainsbury’s, said the existing stores will be closing.
Princess Square will soon have new tenants. Picture by Stuart Bailey.
They also confirmed the staff will be relocated from the existing shops, so the moves will not result in any jobs losses.
READ MORE: Residents react to Sainsbury's closure in Princess Square
Commenting following the announcement yesterday, James France, of the Frasers Group, said: “This new location in Bracknell demonstrates the Group’s confidence in our elevation strategy and commitment to opening premium retail destinations throughout the UK.
Sainsbury's in Princess Square closed its doors February 26 2020
"Our new multi-fascia lifestyle stores offer customers the very-best sporting and lifestyle brands.
READ MORE: What you wanted to replace Sainsbury's in Bracknell's Princess Square
“The ongoing refurbishment of Princess Square and the addition of The Deck are real signals of intent from the developers of how they intend to cater to the wider Berkshire catchment, so we’re delighted to be moving into The Lexicon and join in this exciting project.”
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