A HOTEL in Bracknell will no longer be operating under the Hilton brand, it was announced.
The Hilton Hotel Bracknell, which has been in operation for more than 20 years, will cease to trade under the Hilton name as of May 4.
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A spokesman for Hilton Hotels said: "As a result of the upcoming sale of Hilton Bracknell, and in line with our asset light strategy, Hilton has agreed to exit the hotel. Hilton Bracknell will therefore cease to operate under the Hilton brand from 4 May 2021.
Hilton Hotel Bracknell
"Hilton Bracknell has successfully operated for more than 20 years and we continue to welcome guests in the local area at DoubleTree by Hilton St. Anne's Manor.
"We look forward to opening proposed new hotels across the UK in 2021, including Hilton Woking, Hilton Garden Inn Snowdonia and The Fellows House, Curio Collection by Hilton."
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We have contacted Village Hotels to see if the business will continue to trade outside of the Hilton name, and await response.
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