In the run-up to the Royal Ascot Platinum Jubilee celebrations, plans for their returning ‘Fashion Design Competition’ are underway.
In line with their incentive of creating community engagement and support, the ‘Royal Ascot fashion design competition in collaboration with Samsung will be back and bigger than ever in 2022.
Launched in collaboration with several designers and Ascot’s technical sponsor, students aged 14 -18 in local schools will be tasked with designing an outfit for Royal Ascot. Following the format of last year’s competition, the entrants will be judged by a fashion panel put together by Samsung and the winner will be invited to the final to showcase their design.
Will Aitkenhead, the Industry affairs manager from Ascot said: “This year’s event will probably grow and hopefully we will invite more schools to participate.
“Ascot’s Platinum Jubilee will be at the forefront, as it will be for most of the Royal Ascot themes through the summer. We haven’t got it confirmed yet, but I can imagine people will be asked to draw on those themes and link it to the Platinum jubilee.”
The competition was created in 2021, and students from Charters School in Sunningdale as well as Brakenhale School and Ranelagh School in Bracknell were given a Samsung Flipchart and asked to create an outfit, complete with hat, that could be worn in the Queen Anne Enclosure at Royal Ascot 2021.
Isobel Butler, aged 17 from Ranelagh School, was the first ever winner of the Ascot Racecourse fashion design competition. Her digital design was brought to life by internationally renowned fashion designer Zeynep Kartal and British milliner Beverley Edmondson.
During the 2021 competition, Drew Rogers, Senior Product Manager at Samsung UK, said: “It’s fantastic to see the unique and stylish designs from the students brought to life through our Samsung Flip technology.
“At Samsung, we always aim to support local organisations and events, and encourage people to express their creativity whilst enjoying the benefits of digital art”.
This programme was built upon the “Ascot Racecourse Supports” programme which brings together all Ascot Racecourse’s community and charity work into one programme for the benefit of the local community and beyond.
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