A new Sport’s Direct store has opened its doors with in a new 30,000sq ft space in Bracknell town centre this month.

On Saturday, October 8 the Lexicon welcomed the much-anticipated store to his portfolio housing Sports Direct, USC, Evans Cycle and Game.

The new store, which replaces the Peel Centre branch boasts brands such as Nike, Adidas, and Asics as well as sections dedicated to specialist sports and discipline’s.

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James France, Group Head of Property at Frasers Group said: “We have ambitious expansion plans for the UK & Europe, and we’re delighted to be opening new stores in key markets as we continue to invest significantly into physical retail.

“With each new store opening, we continue to establish ourselves as the leading destination for sports and lifestyle and are committed to bringing the very best brands, environment, and experience to our consumers.”