A new Danish homeware store is set to open in Bracknell town centre this summer.

The international lifestyle brand has said that they are excited about bringing their new store to the Lexicon as part of their UK expansion scheme.

Søstrene Grene new store concept, Retail for the Senses, is described as a labyrinth store layout with Nordic inspired aesthetics.

The brand sells a variety of products for home and interior, kitchen, craft and DIY, party items and gift wrap, school and office, children and play.

Mikkel Grene, CEO and co-owner of Søstrene Grene, comments: "We are really looking forward to opening our Bracknell store this summer, where we hope to introduce our traditional Danish “hygge” to more and more shoppers.”

UK Joint Venture partners, Norma Jacob and Richard Power, who run Søstrene Grene stores across Northern Ireland, Southern England and Scotland, are also looking forward to the new store opening.

Norma Jacob, comments: “It’s a very exciting time for Søstrene Grene as we continue our UK expansion. Bracknell will be our third store opening in the south of England this year, with plenty more in the pipeline throughout 2023.”

Richard Power adds: “The Lexicon is a brilliant location for our next store opening and we are very excited to be joining the host of great retailers already on site. We look forward to introducing our Berkshire customers to the wonderful world of Søstrene Grene.”

Rob Morris, General Manager at The Lexicon, comments: “We are delighted to welcome Søstrene Grene to The Lexicon. The store offers something different and exciting to our shoppers.”