Legoland has submitted plans to upgrade its arrival area.
Known as 'The Beginning', the Windsor resort could soon have a sparkling new entrance, boasting an updated café, toilets and guest service area.
Submitted to the Royal Borough Observer in April, and received in May, Legoland hopes the plans will make "significant enhancements to the guest arrival journey".
On visiting Windsor Legoland, guests walk through a restrictive entrance, designed to manage the flow of people with several obstructions in the way of security measures.
In the plans, these will remain, and the path will be extended south.
Further enhancements include new signage and a reduction in road width and improvements to the zebra crossing between the newly constructed Adventure Golf, drop-off and park entrance.
Themed bag search shelters are to replace temporary shelters that "detract from the guest experience". They will also incorporate new technology for additional security and improved visitor flows.
Previously, a new entranceway was approved, which would get rid of a "redundant" ticket booth and add Lego figures to the gateway - some of which will be changed seasonally.
Current toilets will be remodelled with a Lego brick façade on the exterior of the building.
Meanwhile, the guest services and café buildings will be swapped around.
The guest services will be overhauled to make 'Brick Street Café' - also focused on revamping the exterior to "reduce the embodied carbon of new construction".
The current café will switch to providing guest services, with new buggy storage and ride access passes.
Due to this, the ticketing line will be relocated to the east of the entrance.
Once visitors are through the soon-to-be-replaced ticket booths and barriers they will find proposed LED screens providing park information.
The current planning application is to replace a formerly approved plan to demolish the buildings and rebuild the area.
However, in a shift of priorities, Legoland hopes to lower its carbon footprint by remodelling existing buildings.
At this stage, Legoland has said the original application could be implemented as a 'fall back' option should there be problems moving forward.
Speaking of the proposal, the applicant said: "The Beginning area of the Park is dated, both in appearance and operation.
"The refresh is necessary to ensure that the guest's arrival to LWR has a contemporary appearance and is vibrant and welcoming.
"Too much of the existing paraphernalia is tired and unduly functional in appearance.
"The arrival experience is poor. Also, with the wholesale change in the way guests book tickets, there is a need to reconfigure the entry points.
"Since the Park opened in the 1990s, issues around security have changed and this also needs to be factored into the arrangement and design of the arrival area."
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