The Lexicon in Bracknell has witnessed a significant transformation as the popular family-owned jewellers, Beaverbrooks, reopens after an extensive £1.6m refurbishment.

As part of this crucial investment, the store's significant expansion has doubled its size and made it a prime destination for luxury and Swiss watch enthusiasts.

The newly overhauled store, which opened its doors on September 6, now boasts of 956 sq. ft. modern shop-in-shop spaces and a range of luxury watch brands.

New adaptations on the shelf include OMEGA, Breitling, TUDOR, Zenith and Bremont, joining the illustrious TAG Heuer.

Located on The Avenue, the revamped store offers residents of Bracknell and Berkshire an all-inclusive access to highly sought-after luxury watch launches and timeless heritage pieces.

The renovated Beaverbrooks store, now sprawling at 2,670 sq.ft., debuts a dedicated open-plan diamond room right at the heart of the outlet, a first for the brand.

This place of luxury is ingeniously engineered to truly enhance customer experience.

Intimate consultation spaces provide customers with one-on-one assistance with purchases of uniquely special engagement and wedding rings.

Anna Blackburn, Managing Director at Beaverbrooks, revealed her enthusiasm regarding the project saying, "This investment into the future of Beaverbrooks and Bracknell is very exciting for us."

She highlighted that the present expansion builds on their previous shop-in-shop spaces and further extends their contributions to luxury and Swiss watches.

Blackburn furthers that Beaverbrooks continues to establish its reputation as a go-to spot for luxury watches, jewellery, and diamonds.

She adds, "We're confident the refurbished store will be popular with customers – both new and returning – and we look forward to continuing to provide exceptional levels of customer service."

Store Manager at Beaverbrooks Bracknell, Roxanne Wood, shared in the excitement noting the impact of the refurbishment on the local community.

She said: "Our location is an integral part of the local shopping experience, and we are proud to be Bracknell’s destination for luxury watches."

The Beaverbrooks store refurbishment underscores the family-owned jeweller's commitment to becoming a leading retail destination.

The brand, which stands strong with 88 stores and 20 dedicated luxury monobrand watch boutiques across the UK, has been significantly increasing its luxury offerings, promoting its position as a trusted market leader.

The expansion of the retail space at Bracknell only serves to endorse this national standing further.