Santa's Grotto is set to make a comeback in the town centre this Christmas.
The Lexicon will kick off the festive season on November 15 with the switch-on of new Christmas lights and a ceremony led by Santa.
Accompanied by the Rock Choir, Santa will light the Christmas tree, marking the beginning of the town's celebrations.
Following the tree lighting, Santa will head to his grotto to prepare for the opening on November 16.
The Lexicon Santa's Grotto will feature an enchanted elevator to transport visitors to the North Pole.
Guests will be greeted by friendly elves before journeying through wintery landscapes to reach Santa's cosy cabin.
Children visiting the grotto will meet Santa and receive a special gift from the elves.
Rob Morris, general manager at The Lexicon, said: "We have shaken up our Christmas activity this year, with fantastic new lights and the return to the town centre of Santa’s Grotto.
"We believe that a combination of the new festivities and traditional favourites like local entertainers, the festive market, free trail, and more, will create a delightful festive ambience for all the family to enjoy."
A giant shooting star will also be placed on The Avenue next to Fenwick, providing a backdrop for festive selfies.
In addition, the Lexicon will run a ‘snap, tag and share’ competition throughout the festive period.
Visitors can also take part in a free Reindeer Trail by picking up a trail leaflet and searching for special reindeers hidden across the town centre to win prizes.
The Christmas Market Stalls will return to the town centre with 13 wooden huts selling gifts, food, and drinks from November 15.
Councillor Paul Bidwell, cabinet member for economy and regeneration at Bracknell Forest Council, said: "The town centre, decked with lights and the popular Christmas Market stalls will provide a welcoming festive venue for everyone.
"There are free activities for visitors to enjoy plus community initiatives, details of which will be announced in the coming weeks."
Free entertainment, including performances by bands and singers, will take place on weekends and during late-night shopping on December 19, 20, and 23.
Shoppers will be treated to complimentary mulled wine and mince pies on these evenings, and customers who spend £30 or more will receive free parking.
More information about the Lexicon Christmas activities can be found on their website.
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