Dunelm is set to open a new store in Bracknell town centre.
The UK's leading homewares retailer will be coming to Princess Square in The Lexicon in spring 2025.
The new store will bring 30 jobs to the area, including 20 store colleagues.
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The retailer, founded in 1979, has grown from a market stall in Leicester to a nationwide brand.
The new store will stock a wide range of products, including bedding, lighting, bathroom items, rugs, and kitchenware.
Markos Kazittis, Dunelm regional coach, said: "We’re excited to be opening our new Dunelm Bracknell store.
"The team will be working incredibly hard over the next few months to get everything set up and ready to welcome the local community into our amazing new home."
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Rob Morris, general manager at The Lexicon, said: "We are delighted to welcome Dunelm to The Lexicon, which adds something extra to our fantastic retail line-up.
"Bucking the national trend, our footfall grew by more than 10 per cent in the first half of 2024, and we expect the popularity of these new retailers to help increase visitor numbers even further in 2025."
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Councillor Paul Bidwell, cabinet member for economy and regeneration, said: "It’s great news that Dunelm are coming to The Lexicon as they will complement the other retailers available.
"New retailers and strong footfall figures show that Bracknell town centre is continuing to go from strength to strength."
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