The Lexicon’s festive season will burst into life on Friday, November 15.

The Christmas lights in the town centre will be switched on at 5.30pm, with Santa launching the festivities alongside the Rock Choir.

The choir will perform community-led carols and help light the Christmas tree.

After the tree lighting, Santa will make his way to the grotto to prepare for the following day's opening of this year's main attraction, the Lexicon Santa’s Grotto.

Opening on November 16, the grotto will feature an enchanted elevator to transport visitors to the North Pole.

Visitors will be greeted by friendly elves and invited to step inside to magically travel through wintry and festive landscapes before reaching Santa’s cosy cabin.

Upon entering Santa’s Grotto, children will meet Santa and be handed a special gift by one of his elves to take home as a reminder of their visit.

As part of the new lights, a giant shooting star will be placed on The Avenue next to Fenwick, creating the perfect backdrop for that all-important festive selfie.

The Lexicon will also be running a ‘snap, tag, and share’ competition throughout the festive period.

Rob Morris, general manager at The Lexicon, said: "We have shaken up our Christmas activity this year, with fantastic new lights and the return to the town centre of Santa’s Grotto.

"We believe that a combination of the new festivities and traditional favourites like local entertainers, the festive market, free trail, and more, will create a delightful festive ambience for all the family to enjoy."

Visitors can also participate in the free Reindeer Trail by picking up a trail leaflet and finding the special reindeers hidden across the town centre to win some prizes.

The Christmas Market Stalls will also return to the town centre with 13 picturesque wooden huts selling a selection of gifts and food and drinks from Friday, November 15.

Councillor Paul Bidwell, cabinet member for economy and regeneration at Bracknell Forest Council, said: "The town centre, decked with lights and the popular Christmas Market stalls, will provide a welcoming festive venue for everyone.

"There are free activities for visitors to enjoy, plus community initiatives, details of which will be announced in the coming weeks."

There will be an array of free entertainment, including local bands and singers, to entertain while you shop on the weekends and during late-night shopping on Thursday, December 19, Friday, December 20, and Monday, December 23.

Shoppers will also be treated to complimentary mulled wine and mince pies on those evenings, and customers who spend £30 or more will receive free parking.